Shahzad Younas’s Muslim dating app assisted 15,000 partners meet and obtain married. He informs Amelia Heathman about modern love
The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO for the Muslim matching software Muzmatch. “It’s a phrase that is generalised it strikes the nail regarding the mind. If I’m meeting a lady, we’re both thinking, is this person wedding product?”
Muzmatch can be dubbed the Muslim Tinder but Younas isn’t therefore satisfied with the comparison. It makes use of some typical structures that are dating-app such as for example swipes and likes, but rather of centering on casual hook-ups it’s all about assisting Muslims find you to definitely marry.
Numerous Muslims are expected to marry young and https://christianmingle.reviews also to somebody associated with the faith that is same. Options consist of using the services of a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to find a suitable partner. So that it was back 2014, after hearing their buddies swap tales about dating battles, he chose to produce an software that will make the dating process more “halal” — acceptable in religious legislation.
Younas quit their task as a good investment banker and invested 6 months working 18-hour times to produce Muzmatch in the room. Half a year after starting, the application had produced its very first wedding.
“A couple got in contact to express ‘thank you, we got married as a result of your app’. I happened to be like, OK, this might be real,” he said. The outcomes talk on their own: Muzmatch has one or more . 5 million people plus some 15,000 partners have hitched after fulfilling about it.
It produced title it me you’re trying to find? for it self away from Muslim community compliment of an advertising campaign that ran regarding the Tube this past year featuring Lionel Richie singing: “Halal, is” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.
Younas won’t mention who, but claims they have been turned by him down every time. “We’re on an objective to change how Muslims around the world think of marriage, and obtain married.”
Lots of work switches into ensuring that Muzmatch is a safe space for Muslims to talk and satisfy online. In 2016, the working platform introduced selfie verification to make sure everybody regarding the software is whom they do say they truly are. The business includes a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations regarding the software, such as for instance a relative, as per an Islamic principle that after unmarried men and women chat a alternative party should be there. Users may also ensure they’ve no profile picture on the account or details such as for example their name that is full they could be as personal online as you are able to. “It’s about comprehending that Muslims are incredibly diverse so we don’t wish to force individuals down a specific road. We should end up being the space that is safe offer top-level privacy to the users,” says Younas.
Security is vital for any other reasons. “We get lots of EDL kinds and Right-wing individuals offering you plenty of abuse — putting up Bin Laden images and all sorts of that style of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent method.” In the upside, Muzmatch comes with non-Muslims signing up since they are curious about the faith, such the man that is 50-plus changed into Islam after meeting some body regarding the application. “The human being tales are quite pressing. We’re trying to tread that line of being open but equally being faithful to our community. It’s a line that is tricky walk down but We think we’ve nailed it.”
Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the next phase is to continue to enhance the software and its own features, and expand the group and its particular reach. “Purely for a figures basis, one-fifth worldwide is Muslim,” says Younas. “On top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We have a look at that, and we’ve not even produced dent.”
To simply help Muzmatch in its objective, the start-up has today announced the close of a large Series A money round for $7m. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated within the programme back 2017 – also as Luxor Capital.
« Shahzad has obviously made a thing that people want, » claims Tim Brady, somebody at Y Combinator. « He is a founder that is resourceful is listening to his users as well as in the procedure is promoting a great service for the Muslim community, in a fashion that main-stream organizations have actually did not do. »
Beyond bringing individuals together, Younas additionally really wants to alter attitudes when you look at the Muslim world making sure that marriage is approached in a way that is modern. “My vision is when Muslims across the world think of getting married Muzmatch pops into the mind — plus it feels as though a clear, non-taboo move to make,” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time to allow them to get caught up.”
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